It's an undisputed fact
that more and more people are switching to
online shopping because of the convenience, variety and value it offers.
To stay relevant in the crowded online space, ecommerce
companies have to come up with creative ways to attract online shoppers.
As it is, SEO still plays a critical role in the marketing
strategy of ecommerce companies.
The leading expert of
Semalt
Digital Services, Jason Adler gives 8 tips that will make your ecommerce business flourish.
#1: Design an impressive ecommerce website
This is actually the
basic step. It sets the foundation for everything
else that follows. Make sure your ecommerce website is simple to
navigate, engaging and responsive. This way your clients will keep
coming back to shop with you.
Don't scratch your head
if you don't have the skills to set up an
ecommerce website. Companies like Semalt will help you build an
optimized retail website. On top of this, they'll integrate a secure
checking system, an inventory tracking and management system, plus
create content that'll draw clients to you. There's even a tool
for keeping track of web traffic and conversions to gauge the
effectiveness of the ecommerce website.
#2: Exploit the mobile aspect of the ecommerce website
In 2015, Internet
Retailer has counted that $104.5 billion were
spent on mobile ecommerce sales. The figures are expected to project
upwards so it's up to you to take the advantage of this. It all
starts with the designing your retail website: make sure its optimized
to run on mobile gadgets. Keep off flash ads and pop ups.
#3: Research, research, research
Research on what type of
content you should put up and the specific
keywords/phrases that your target market will like. Try to figure out
what your clients are clicking on and make that better. Focus
your attention on landing pages, home page and product page determine
how they rank by Google algorithm. It doesn't hurt to check
out what your competition is up to.
#4: Create relevant links
Inbound links still play
a critical role in marketing your ecommerce
website. Look for bloggers that may want to link to your products or
website and team up with them. You can also find reviews of your
products on social media and add inbound links to your ecommerce
website. There over 60 tools you can use to leverage this tactic.
#5: Create fresh content
Your ecommerce website
should be more than a catalog of products with
static descriptions. Make a point of creating by our own blog then post
fresh, insightful content. You could try a gift guide for
different holidays which recommend products you have on retail.
#6: Ask for customer reviews
Customer reviews not only build credibility but also, boost your
SEO. Think in this way: the more reviews you get, the more content (fresh) you get.
#7: Conduct regular web checks
It's normal to make
mistakes. As more content and webpages are
added, the more you're prone to have errors. Check out for missing tags,
scripts, redirects, duplicate pages, dead links, missing
images and any other error by conducting a quarterly check on the
ecommerce website. Use free tools to check the loading speed,
website security and so much more.
#8: Build a battalion of influencers
Team up with bloggers and have them writing about your ecommerce
website, products and review. Start a social media campaign to boost your SEO and web traffic.
Using these tips, you can build a strong online presence.
Your competitors will be left reeling from the shock.
